The macro-economic environment and the demographic factors show potential for Rexba to operate in a variety of trades. The population of Uganda is rapidly growing and is increasing the need for unlimited supply of food products. This is a clear indication of the potential of REXBA’s business line in food production and agribusiness. There are a variety of business lines dealing in food products which include but not limited to operating restaurants, engaging in food supply chain, food storage services, food processing and many more. However, the novelty of these ventures to Rexba brings about the need to undertake intense infrastructure and human capacity investment. Rexba needs to strengthen its Markets in ways that meet current infrastructure needs and also to generate more revenue than they currently do. The population has grown and the expanded residential areas provide new opportunities for new multi-purpose markets that can better serve the communities.